The Brand Workshop
Brand workshops align the people, execute the vision and produce marketing efforts that go beyond aesthetic appeal to achieve growth and business objectives. Our brand workshops can be customized for startups or established companies.
What is a brand workshop?
A brand workshop will help you determine the why behind your company and inspire you to better tell your story.
Startups will need a slightly different approach to their workshop. We will get your foundational branding started the right way.
For established companies, this exercise is something that should be done every few years or in the event of a major shift. People change companies, acquisitions change companies, historical events change companies, time changes companies. A brand workshop should be used to determine if your company still exists for the same reasons it did previously; what’s changed and how can you use that change for the betterment of the brand.
Structure of the Workshop
Minimum of 4 hours (scope and time will be determined based on company size and number of products/service lines that may also require branding).
Workshops can be held in person or remotely – currently our workshops are virtual.
The ideal situation gets everyone “in the room” at the same time for the duration of the workshop. We can also work with companies to set up individual interviews or mini workshops as needed.
What happens during the workshop?
We will use the time to do several discovery exercises in order to get to know the company better and to clearly understand the business objectives. Many agencies walk through developing the mission statement and other core messages during the workshop. We do not work this way. We use our time with you to find the heartbeat, the soul of the company through understanding its people and goals. We will do the messaging work for you.
What do you get out of the workshop?
Aside from getting to know awesome people at KC Evolve, typical branding workshops will result in the following items. We can customize the workshop to fit your needs so if you don’t see something on the list, just ask.
Your Audience: who you are selling to and what they are looking for in a solution or provider
Value Proposition: a succinct statement of the value your services offer to its primary audience
Key Messages: the main things you would like the audience to know (or feel) about your brand, and service
Creative Concepts + Editorial Style: how the brand voice will come to life through your materials and visually support your key messages,
Recommended Execution + Next Steps: what do you do now that you have all of this great insight about your brand?
Can KC Evolve help me with developing an execution or marketing plan? Absolutely! We can continue to be involved with your strategic marketing efforts as much or as little as you need moving forward.
KC Evolve is a full-service agency designed to inspire and support your evolution by focusing on your BRAND. We build brands that people...your people...will believe in.
Interested in learning more, or exploring your brand workshop evolution? Awesome, drop us a line and contact us for a custom quote.
Don’t take our word for it, here is what our brand workshop customers have to say…
“Without KC, there would be no company. They have been the primary catalyst that has morphed us from one employee in a living room to a multi-million dollar, nationally recognized headwear brand. KC has the unique ability to see the absolute best in a person, and make those qualities resonate throughout their company and brand. Teaming up with KC Evolve has proven to be the single best investment we have made as a company.”
“We engaged KC Evolve to help us re-define and re-launch our identity, brand and website and are thrilled with the results but even more so with their ability to help us tell our story in an understandable and authentic way. Katrin and Laura are true experts in their craft, and I completely trust their judgment, advice and instincts. I recommend KC Evolve to any organization large or small that places a premium on working with professionals who make a personal connection in order to understand just how to help you make the impact you intend.”
“KCE just completed a project to completely update all of our corporate marketing. They did a tremendous job in really understanding our business, our key messages and differentiating factors. The visuals and content they produced were terrific. ”