KC STUDY :: Every Hat Has a Story
DOME HEADWEAR CO.
Every Hat Has a Story
The conversation started with….”I need some hats that I can’t find anywhere else.”
Initially reunited by the need for some custom hats back in 2007, we are now forever bonded through the creation and execution of the DOME brand. Our evolution with DOME started very foundationally. The need for a name, logo, website, message, and a brand expression that set them apart from a very competitive headwear market. Through these early branding explorations, we untapped the “every hat has a story” mantra that now rings throughout this flourishing national brand.
In crafting a story about themselves, we realized that in fact their product was also telling a bigger story…every day and in every way. Every custom hat was and will be created because of a story. So, we evolved the creation of a brand, into the expression of thousands of brands with a message that has meaning and separates DOME from every other hat company.
With a new focus on growth, DOME has recently received Gator 100 and Fast 50 Growing Companies in Jacksonville. The opportunity for millions of more hats to tell stories is absolutely endless.