KC STUDY :: people solvers

Workplace Synergistics

A talent optimization company

The conversation started with….”I need a focus.”

The founder of Workplace Synergistics is really good at a lot of things but he truly excels at the art of understanding people. His genuine passion for people had taken his human resources consulting business into many different directions. He struggled with a defined message and an integration between marketing and sales, resulting in an inability to have a clear strategy for growing the business.

The Evolution 

KC Evolve worked closely with the Workplace Synergistics team to dig deep into what they currently do, what they do well and what they want to do. The result was a simplified and clear business focus with supporting messages, an improved way to track and communicate with target audiences, and a creative overhaul.


  • Defined business focus

  • Logo design and asset creation

  • Messaging/Copywriting

  • Updated website and materials

We engaged KC Evolve to help us re-define and re-launch our identity, brand and website and are thrilled with the results but even more so with their ability to help us tell the Workplace Synergistics (WorkSyn) story in an understandable and authentic way. Katrin and Laura are true experts in their craft, and I completely trust their judgment, advice and instincts. I recommend KC Evolve to any organization large or small that places a premium on working with professionals who make a personal connection in order to understand just how to help you make the impact you intend.
— Rusty Bozman, principal consultant & talent optimizer


Work Syn Home Page Screen shot.png
Work Syn Screen Shot.png


KC STUDYKatrin Casey